Product of New York FW15 Launch Campaign
Product of New York Fall/Winter 2015 Coreline Look Book Video
Product of New York
Fall/Winter 2015 Coreline Look Book Video
Art Direction: Shehan Abrahams/Alexander Crawford
Film Editing: Ruslan Pelykh
Inspired by the archive brand PONY, the Product of New York collection consists of a variety of unique and contemporary models, each one pulling inspiration from PONY's past. Always ensuring the highest quality and original designs, striving to provide consumers with the best possible value in each piece of footwear. Each pair is carefully handmade in limited quantities using only the fines materials and components.

Website

Teaser image is a mixed media piece - digital contortions of FW15 line with black oil painting

Social media feed




Teaser campaign wild posters


F/W15 Lookbook magazine


Concept store pop-up in SoHo, NYC


Concept store pop-up in SoHo, NYC


