Lane Bryant #ThisBody Campaign
The #THIS BODY campaign features a series of plus-size models wearing everything from killer outfits to nothing at all, celebrating the female form in all its unadulterated glory. Models Tara Lynn, Denise Bidot, and Georgia Pratt star in the campaign alongside Ashley Graham and Precious Lee. Each woman shares what aspects of her body make her proud with the formulaic phrase, “This body [verb],” and the result is a series of print ads and a 30-second commercial that puts the focus on celebrating body positivity and diversity in an unapologetic way.
Art Direction: Shehan Abrahams/Georgina Rex
Creative Direction: Hans Dorsinville
Photography: Cass Bird
Models: Ashley Graham, Precious Lee, Tara Lynn, Denise Bidot and Georgia Pratt
